TVP has provided media services to more than 200 brands and many of which has sponsored our TV shows. TVP Corp has an important mission to accomplished that is to become the Number 1 media Corp. With the implication of 3 R: 4E :. Plus an critically important of high demand PASSION required in all staffs, TVP face with challenge and fierce competition in the market economy.

1. MEDIA BUYING & PLANNING
One of the very first area of business of TVP is the media services which being the most effective media channels for brandings with lowest cost and highest savings for the clients. TVP provide competitive analysis and brand/category overview and issue insights/implications


- Collect an analyze syndicated media research data
- Recommend media strategies
- Provide client with point of view on new and emerging media
- Negotiation and application of discounts and values
- Implementation of approved media plan
- Confirmation of booked placements
- Monitoring of all advertising places
- Resolve discrepancies and disputes related to missed TV spots and print insertions
- Post campaign reporting
- Material handling for delivery
- Monthly, quartlery, yearly report on competitive and media scene

To make things at ease and effective, TVP has annually purchased the TNS ( Taylor Nelson Sofres) measurement tools of Infosys and Galileo to support its media consulting business. Yet to know, TVP is the first company in Northern Vietnam to buy and uses media database from TNS.

In the emerging economy such as Vietnam, where television is still the most wanted media channels, our media strategy mainly focused on the television  sector of planning, booking and buying of media services for the clients.

2. CONTENT PROVIDER
Providing the most entertaining, high quality shows on multi media TV.
TVP has copyright and licensed of many western TV series to many local and terrestrial channels….

While the eastern TV series is still on demand…

Furthermore, TVP has provided many TV formats of gameshow, talkshow, sitcom for the national TV channels …



3. PLATFORM OWNER

Provide a platform through which can be an inspirations towards lifestyle & consumption behavior.

STV ( Style TV)  is a 24h/7 channel on national cable television ( VCTV12) which is launching on October 2008.


An S-channel inspired from Style, Smart, Sexy, Sophisticated, targeting female audience from all age group.

Slogan : “Inspire your life” imply that STV wishes to influence the consumers lifestyle and consumption behavior.

STV Mission: “ STV listens to million voice of consumers and make their life better”.

At STV, our production executive crew try to provide the most informative product infos and, the most entertaining shows.

4.  SPONSORSHIP & MARKETING


5. CREATIVE